Choosing gowns for our collections is soooooo much fun

Ok so …. one of the advantages of having a Trunk Show or Trunk Event – you get to see all the gowns from both a specific designers’, current and upcoming collections.

More importantly you get to see them in context with each other and with your other collections. You get a feel for how the story of your bridal collection will read to our brides-to-be and what works in that context and of course what doesn’t.

It’s one of the reasons our collections work so well for our brides – and they keep telling us our gowns are completely different to other stores – not in a crazy way but in a way that just raises the bar a bit.

Modeca Trunk show last weekend – we got to choose the beauties that will now join our collection over the coming months. Keep and eye on our catalogue pages to see them pop up but suffice to say the Tara and the Tabatha are on the list …. and they are just beautiful.


Karl x

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